Arsenal have confirmed that they have agreed a multi million pounds deal with PepsiCo-owned drinks brand Gatorade. The deal according to the club is a 3 years deal according to the club. The club confirm Gatorade will be their official sports drink and sports nutrition partner for the next 3 years.
The implication of the sponsorship agreement is that Arsenal players will hence fort be using Gatorade products during training and matches and the club’s sports science department will work with sport scientist at Gatorade on specialised nutrition plans for the squad.
The agreement also gives Gatorade a range of branding and promotional rights. Although the club has not revealed the financial details of the deal, judging by previous deals, it is expected the deal will be in millions.
The official announcement is quoted below :
“We are delighted to welcome Gatorade to our growing family of partners; a truly international brand and the leaders in their field,” said Arsenal director of global partnerships Vinai Vakatesham.
“As we further build our support in international territories, we know that we can help connect Gatorade with fans around the world.”