Arsenal have grown even stronger in their financial department after striking another big money sponsorship deal. The Gunners have penned a multi-million pound deal with Asian betting company Bodog to increase their riches even further.
Arsenal have always been known as a club that likes to watch the pounds but the club recently saw a change in fortune after chief executive Ivan Gazidis announced Arsene Wenger had £70 million at his disposal to use in the summer transfer market.
That sum was not including the two other mega money deals the London club managed to secure before the end of last season. Puma managed to beat Adidas to become Arsenals new shirt manufacturer with a deal worth up to £170 million while an extension with the sponsorship with Fly Emirates gave the club an extra £150 million.
Izhan Biran, marketing director at Bodog was thrilled with the newly signed partnership.
“The Premier League’s popularity in Asia is well-documented and some clubs have been quicker than others to realise that potential.”
“Arsenal has been particularly pro-active in the region for a number of years and the recent tour only serves to highlight that point. The trust and loyalty both Arsenal and the Premier League stand for makes this the perfect partnership to continue the phenomenal growth of the Bodog brand in Asia.”
Arsenal were equally happy with the deal as Vinai Venkatesham confirmed.
“Our tours give our fans beyond the UK a great opportunity to see the team in action, and this Asian tour was no different with our first-team squad playing in front of hundreds of thousands of passionate supporters,”.
“As our fanbase in Asia continues to grow rapidly, working in partnership with companies like Bodog who have long-term roots in the region, provides a strong platform to further engage with Arsenal fans in Asia.”
The club are close to paying off their stadium debt which would leave them in a very comfortable financial situation.
Despite then newly found wealth Arsenal have still struggled to make an impact in the transfer window. They have missed out on Gonzalo Higuain, Lars Bender and Stevan Jovetic while their pursuit of Luis Suarez also looks to end in failure. Their sole capture so far has been the free transfer of Yaya Sanogo from Auxerre.