Off the pitch and transfer window, football has become a very big business and source of livelihood and source of employments for many.
There is great news for the fans of Arsenal that are inclined to spending their money on betting.
Arsenal have extended their partnership deal with Kenyan betting firm SportPesa. A deal that will see the company become the North London club’s official betting partner in Africa. The deal was announced this morning by the firm, reports Allafrica.
The report further stated that:
“Previously, in a deal signed in January this year, SportPesa brought Arsenal on board as the official betting partner in Kenya.
The new contract was signed in an elaborate ceremony early Friday morning in a hot air balloon hovering around the Maasai Mara National reserve.
The deal is geared towards nurturing grassroots football and supporting SportPesa’s existing sponsorship of the Kenyan Premier League. This will see local talent get exposure to advanced sporting skills as well as capacity building through interaction with Arsenal and other activities across the continent.
Kenyan football coaches benefited from the first of this partnership late May in a coaching clinic conducted in Nairobi by Arsenal’s community coaches.
The partnership with Arsenal will help the company engage with a huge number of supporters across Africa.